Losing people with your jargon? 
We’ll put in a good word for you.

‘Ambulatory care’ in the hospital, ‘Alight here’ on the train and ‘Corporate parents’ in the care ‘system’. The wrong words can be confusing, stigmatising and altogether alienating.

Better Words is our first ready-to-buy product. We run workshops with staff and customers to help organisations understand their audiences better, and find the most engaging and inclusive words to connect with them. 

This isn’t about tone of voice or copywriting. It’s about the specific words we use and the impact they have on the way people feel. We will always use language that people find easy to understand, with a human tone of voice.

Better Words is for everyone, but it’s most likely to appeal to industries with complex language, companies with customers in vulnerable situations, and public services that touch everyone’s lives.